Digital Advertising Associate
Anne Lewis Strategies
(Washington, District of Columbia)At Anne Lewis Strategies, LLC, a strategic online communications consulting firm in Washington, D.C., we work with some of the nation’s leading Democratic and progressive campaigns.
We are seeking a full-time Digital Advertising Associate to help develop, execute, and optimize online advertising and acquisition for our growing client base. If you’ve seen an ad in your Facebook newsfeed or on a website and wondered why it’s there, this may be the job for you. You obsess over details and are intensely curious about how to achieve better results – and you don’t shy away from digging into data to do so.
- Helping achieve clients’ acquisition and advertising goals in the short term, with an eye toward driving long-term fundraising and engagement success;
- Researching and developing online advertising creative in conjunction with client, writing, and design teams;
- Setting up ad campaigns and targeting through ad networks such as Facebook and Google;
- Identifying and acting on opportunities to optimize performance;
- Regularly reporting on results, including presenting them to clients;
- Working with client teams to develop advertising plans and projections;
- Staying on top of the latest digital advertising trends, networks, and formats;
- Working in CRM systems such as Salsa and BSD Tools to build landing pages and perform other tasks necessary to run ads; and
- Supporting other teams, such as the technology team, as needed.
- Obsessive attention to detail and intense curiosity;
- A passion for using technology to help good causes – whether they’re nonprofits or political candidates;
- Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions;
- Strong writing and editing skills;
- A comfort working with various technology platforms and HTML;
- At least 1-2 years experience, including past internships and part-time work. Experience with digital advertising on sites such as Facebook and Google is particularly appreciated, but not required;
- Ability to juggle and multitask on multiple projects in a deadline-driven environment;
- Willingness to take the initiative and use good judgment to resolve issues;
- Ability to collaborate on a team both internally and externally;
- Background in digital communications, fundraising, advertising, and/or marketing is strongly preferred;
- Graphic design and website development experience is a plus.
Questions
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- Ad Campaigning
- Advertising
- Client Acquisition
- Fundraising
- Graphic Design
- HTML
- Marketing
- Microsoft Excel
- Strong Writing
- CRM
- Landing Pages
- Website Development
- Technology Platforms
- Digital Communication
- Berkeley Software Distribution
- Digital Advertising
- Online Advertising

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