Marketing Technology Manager

Airbnb

(San Francisco, California)
Full Time
Job Posting Details
About Airbnb

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet.

Summary

The Marketing Technology Manager at Airbnb is 50% marketer, 25% engineer and 25% data scientist. As a part of Paid Growth team, you’ll drive Airbnb growth globally and help us build the most innovative, efficient and technologically advanced marketing team in the world.

Responsibilities
  • Build and support our performance marketing stack: tracking, measurement, attribution, optimization and automation across both web and apps.
  • Define and execute on our marketing technology roadmap (paid search, paid social, remarketing)
  • Research and evaluate growth opportunities, onboard new vendors, test new marketing channels and tools
  • Work cross-functionally between marketing, engineering, product, data science, finance, legal and security teams
  • Work with external vendors to maintain and develop our technology integrations, facilitate beta-testing of new products and features
Ideal Candidate
  • 5+ years of relevant work experience
  • Excellent understanding of online marketing and strong interest in how it works “under the hood”
  • Experience with paid search and/or paid social channels and tools: AdWords, Facebook, etc. is required. “Backend” experience (scripts, APIs) is a strong plus
  • Understanding of web and app technology: cookies, SDKs, tracking, tagging
  • Experience with mobile apps (user acquisition, re-engagement) is a plus
  • Strong analytical skills and ability to answer questions with SQL
  • Can read other people’s code, writing own code (or strong interest to learn it) is a plus
  • Good understanding of experimentation and A/B testing
  • Excellent communication, organizational and project management skills. Ability to work between teams, functions and geographies, with high autonomy and little guidance

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San Francisco, California
Skills Desired
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  • AdWords
  • APIs
  • Mobile Applications
  • Optimization
  • Project Management
  • SQL
  • Tracking
  • A/B Testing
  • Automation
  • Web Technology
  • Online Marketing
  • Knowledge of Software Development Kit
  • Marketing Technology
  • Knowledge of Cookies
  • Paid Search Marketing
  • Paid Social Media
  • Facebook
  • Tagging
  • Performance Marketing

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