Director of Marketing

The Adirondack Museum, one of the largest museums in upstate New York, is the place for Adirondack visitors to deepen their appreciation for what’s special about the region and to explore how people have lived, worked, traveled, and played in the Adirondacks from the 19th century right up until today. .

The Adirondack Museum expands public understanding of Adirondack history and the relationship between people and the Adirondack wilderness, fostering informed choices for the future.

• The Museum is currently seeking an entrepreneurial marketing professional to develop, manage, and implement marketing strategies that will result in audience growth, increased visibility, and sustained philanthropic giving.
• The incumbent will be responsible for developing marketing strategies utilizing a combination of traditional and new media marketing techniques to promote the museum’s exhibitions, programs and events. In 2017, 19,000 square feet of dynamic new exhibitions designed by a world class team of consultants will be introduced in celebration of the Museum’s 60th anniversary. The Director of Marketing will be responsible for refreshing the institutional brand, overseeing the redesign of the website, and other initiatives to help introduce the new visitor experiences to the public.
• The Director of Marketing will report to the Executive Director and supervise two FT employees. S/he will be a member of the senior management team.

• Candidates must have 5-10 years experience as a marketing professional (preferably with a museum, cultural organization, or other not-for-profit organization), and a Bachelors degree in Marketing, Communications, Advertising, or Public Relations.
• Experience developing and implementing marketing and communications plans required.
• Candidates must have demonstrated knowledge and experience working with websites to reach audiences, and the ability to work effectively with various forms of media.
• Excellent written, verbal, and interpersonal skills and strong computer skills (Microsoft Word, Excel, Outlook) are required.