Paid Search Manager (PPC)

Founded in 1995, Acronym is a global leader in intent-based marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions – including paid search, SEO, social media and digital analytics – create personalized experiences driving better results, incremental revenue, and smarter marketing campaigns.

• Overall paid search campaign strategy and implementation
• Management of client media-spend budgets, keyword list-management, oversight of ad copy
• Identify performance targets, project milestones, resource needs, etc.
• Monitor the overall performance of paid search efforts and report key indicators to senior executives
• Research, identify and establish partnerships with contextual networks for interactive placement
• Top-to-bottom management of paid search campaigns, generating ranking reports, conducting site audits, handling client concerns, etc.
• Participates in the hiring, training, development, mentoring and retention of staff members in this department

• 3+ years of hands-on SEM experience, primarily in paid search campaign management; agency-side preferred
• Experience coordinating and managing teams of search specialists
• Proven track record of successful SEM strategy and implementation
• Comprehensive understanding of keyword research
• Strong experience with ad copy development
• Proficient with SEM reporting and analytical tools
• Certification in Google Adwords; Certification in YSN
• Proficient to expert with Word, Excel, HTML and JavaScript
• Bachelor’s degree