Paid Search Director

Founded in 1995, Acronym is a global leader in intent-based marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions – including paid search, SEO, social media and digital analytics – create personalized experiences driving better results, incremental revenue, and smarter marketing campaigns.

• Develop strategic plans to implement paid search efforts.
• Identify performance targets, project milestones, resource needs, etc.
• Manage a team of strategist
• Maintaining daily interaction with clients
• Works with clients to uncover business needs identifies areas of opportunity to increase account growth and drives revenue
• Day to day monitoring of all client paid search campaigns.
• Oversee tracking and reporting on all paid search efforts and campaigns.
• Monitor the overall performance of paid and organic search efforts and report key indicators to senior executives.
• Efficiently manage costs associated with all marketing efforts.
• Participates in the hiring, training, development, mentoring and retention of staff members in this department.

• 5+ years of search optimization and marketing experience.
• Experience working with a wide range of clients including enterprise level clients.
• Comfortable working with teams at all levels of the organization to achieve results.
• Superior analytical skills-ability to understand and assess multiple business models and marketing impact.
• Expertise in leading complex projects with multiple stakeholders.
• Ability to translate marketing ideas and plans into compelling written and oral presentations.
• Solid understanding of on-line environment and trends. ?