Social Media Manager

Acorns captures loose change from everyday purchases and invests in your very own professionally managed portfolio.

Summary

Acorns is seeking an experienced a Social Media Manager to run and manage our social media presence across various networks. The Social Media Manager will own the development and execution of Acorns’ overall social strategy, hugely important for connecting and learning from our consumer and business audiences.

Acorns is the fastest growing investment app in history. Social media is a fantastic place for Acorns to engage our users and delight and educate our investors - Foster a community, if you will.

Responsibilities

• Create informative and inspiring content across all social media channels
• Develop and maintain editorial calendar; Work closely with Creative, Marketing and Product teams to develop campaigns that coincide with product updates, announcements and general market news
• Define insight driven approach to Acorns’ social media strategy; Including platform mix and prioritization, content emphasis, and commitment to performance measurement
• Champion our brand through content consistency and innovation
• Optimize process to post, respond and measure across all social channels
• Collaborate across teams-- Strategy, Product, HR, Recruiting, Technology, Marketing and Executive-- to bridge content to business priorities
• Understand industry regulations and interface with legal team on content compliance
• Inspire collaboration within marketing to deliver impact through campaign integration

• BS/BA in Journalism, Communications, Marketing, and/or a related field
• Track record of building brands through social media and innovative content, from concept through execution
• 3-5 years’ agency or client side experience in social media content development and social media management
• Extensive knowledge of social media platforms such as Facebook, Twitter, Reddit, YouTube, Instagram, LinkedIn and others
• Understanding of social media techniques such as hashtags, @mentions, and trending topics
• Mixture of direct response and brand marketing is a plus
• Experience creating content for the young adult audience and the financial services industry
• Ability to juggle multiple projects and responsibilities under tight deadlines
• Knowledge of investing, stocks, bonds, ETFs, market performance considered a bonus
• #MegaBonus - Completion of the Series 65 Exam (necessary to advise on investor portfolios)